Totum
Totum is blazing a new trail in satellite IoT connectivity with the world’s first indoor-capable wireless service for asset tracking and monitoring.
We worked with this stealth-mode startup to build its sales and marketing program from the ground up. We began by customizing and implementing HubSpot CRM, followed by developing a new business outreach strategy. We set up automated sequences and integrated external tools to enhance their sales and marketing efficiency.
We also created Totum’s first brochure, investor pitch deck, and customer presentation, establishing clear and compelling messaging that positioned the brand for growth.
Implementation
A refresh of the Totum brand better reflected its innovative Satcom solution, applying a more contemporary aesthetic to position it as a contender rather than a newcomer and lend credibility to its newly developed product.
Research & Insights
Mission & Vision
Logo Design
Web Design
Event Marketing
Content Development
Sales Enablement & Strategy
Creative Campaigns
PR & Analyst Relations
Website
Totum’s existing website was updated to reflect a more polished and professional look, incorporating custom illustrations that clearly communicated its value proposition.
Product Packaging
Distinctive, high-quality product packaging aligned with Totum’s brand and reflected the product’s value. Durable for shipping and designed to leave a lasting impression, it ensured a memorable impact during delivery and unboxing.
Event Strategy
With a limited startup budget, we took a targeted and streamlined approach to boost visibility and engagement at key industry events. In addition to designing and managing a clean, simple exhibit for Totum, we created and implemented sales campaigns that resulted in back-to-back meetings with qualified prospects.
Sales Support Collateral
We created the company’s first product datasheets and brochures, illustrating the unique features and benefits of Totum’s industry-first product.
Presentations
Engaging investor and customer presentations effectively communicated Totum’s story, solutions, and market potential, supporting both fundraising and business development efforts.
UI Design
Our team played a vital role in enhancing Totum’s UI design, focusing on creating an easy-to-use, intuitive interface. By collaborating with engineering teams and implementing industry best practices, we ensured a seamless and engaging experience.
Social & Email Campaigns
Gated content, promoted through targeted social campaigns and sales emails, drove engagement, and nurtured leads. It generated meeting requests and inquiries for more information, helping move prospects smoothly through the sales funnel.
3D Product Visualization
Our 3D product rendering helped prospects and investors gain a clear view of Totum’s product design, enhancing understanding and supporting more informed sales discussions.
Sales Strategy, Enablement & Operations
Support for Totum’s outbound sales efforts included defining clear targets, researching and developing a segmented prospect list, and migrating its CRM to a more robust system tailored to its needs. We crafted compelling sales messaging and landing pages, coordinated A/B testing, and set up automated lead nurturing sequences.
Through reporting dashboards and detailed tracking, our efforts resulted in 108% more meetings than forecasted in the first month.
Video Production
A custom product demo video became a powerful tool for Totum, featuring a live presentation from its product manager. It included a detailed technical walkthrough, a preview of the prototype, and a real-time demo showcasing the product’s data and user interface, bringing its functionality to life for prospects and investors.
Industry Recognition & Awards
We helped Totum win prestigious industry awards, boosting awareness and credibility. This recognition opened doors to new opportunities and strengthened their position in the industry.
