Eden Rock Communications
Eden Rock Communications was a pioneer in the Self Organizing Network space and creator of the industry-leading, multi-vendor, multi-technology, centralized SON solution Eden-NET.
We built Eden Rock’s entire marketing and lead generation program from scratch, establishing the foundation, content, and strategy that increased market visibility, generated media attention, and positioned the company for a strategic acquisition by Nokia.
We led Eden Rock’s marketing initiatives, including events, content creation, PR, and lead generation. We continued collaborating with the team post-acquisition to maintain momentum and integrate with Nokia’s broader strategy.
Implementation
Updating and modernizing Eden Rock’s brand identity better reflected its leadership in the wireless industry, aligning with its pioneering role in the SON space.
Research & Insights
Mission & Vision
Logo Design & Naming
Brand Identity
UX/UI & Web Design
PR & Analyst Relations
Event Marketing
Content Development
Sales Enablement & Strategy
Creative Campaigns
Website
A complete redesign of the Eden Rock website simplified complex technical concepts, distilling them into a compelling value proposition that effectively communicated the benefits of the Eden-NET solution to both technical and non-technical audiences.
Sales Support Collateral
We created marketing and support materials that clearly communicated Eden-NET’s value, empowering technical teams to effectively engage potential partners and clients.
Event Management
Global trade show participation helped put Eden Rock on the map. We managed everything, from booth design and event logistics to scheduling key meetings and introducing strategic partners.
Press & Industry Awards
Establishing relationships with industry media enabled us to secure coverage that raised Eden Rock’s profile. Through our efforts, the company won many industry awards and earned recognition in analyst reports, reinforcing its leadership in the SON space.
Office Signage
We designed and installed office signage and artwork to extend the brand experience throughout Eden Rock’s office space.
