Spectrum Effect
Spectrum Effect is a market-leading AI-driven RAN optimization platform that automates RF interference analysis and detection in mobile networks, improving performance and service quality.
We’ve worked with Spectrum Effect since its pre-seed stage, shaping the brand, messaging, website, collateral, press releases, and even filing federal trademark applications. Rocket guided the company through stealth mode with targeted lead generation, key event appearances, and analyst outreach—positioning the brand for growth.
As the company transitioned to a scale-up, we refined its sales process, aligning marketing and sales efforts, and empowering their new product and sales teams. Collaborating with Spectrum Effect’s engineering and product teams, we created content that drove prospects through the sales funnel while automating and optimizing key tasks for seamless execution.
Implementation
The company name we developed established a distinct brand identity, positioning Spectrum Effect as a trusted leader in AI-driven RAN optimization.
Research & Insights
Mission & Vision
Logo Design & Naming
Brand Identity
UX/UI & Web Design
PR & Analyst Relations
Event Marketing
Content Development
Sales Enablement & Strategy
Creative Campaigns
Website
Spectrum Effect’s website features a clean, intuitive design with content and custom imagery crafted to communicate the considerable benefits of the Spectrum-NET platform. It effectively addresses the significant challenges operators encounter, making the value of the technology easy to understand and engage with.
Sales Enablement
We provided comprehensive sales enablement support, setting up a CRM, developing sales messaging, and automating outbound campaigns. We also conducted targeted outreach before major events like MWC Barcelona, packing their calendars with qualified prospect meetings, leading to significant growth in their prospect database.
Event Management
Managing Spectrum Effect’s presence at key industry events, we handled everything from booth design to meeting scheduling. Our strategy ensured maximum visibility and engagement with prospects, investors, and industry leaders, positioning Spectrum Effect as a major player in AI-driven RAN optimization.
Investor Pitch Decks & Presentations
Compelling pitch decks and presentations highlighted Spectrum Effect’s technology and its growth potential, particularly in achieving market-product fit by addressing mobile operators’ most urgent challenges.
UI Design & Buildout
We worked closely with Spectrum Effect’s engineering team to design the user interface for the Spectrum-NET platform, ensuring an intuitive design that seamlessly balanced user experience with the company’s technical requirements.
Product Naming Conventions
The naming conventions we developed for Spectrum Effect’s product suite ensured clarity and consistency across the brand. Each product name was crafted to align with the company’s overall brand identity while effectively communicating its function and value.